Public Relations Pioneer | BSc Marketing, ’50
In the 1950s, Al Golin cold-called McDonald’s founder Ray Kroc to pitch his public relations services. The call ignited a 60-year partnership that helped grow McDonald’s from a one-location hamburger restaurant into a global phenomenon. “We never would have made it without your help,” Kroc wrote Golin in 1977.
As the Golin PR agency grew more successful, Golin created a Roosevelt scholarship for communications students and served on the Board of Trustees for 16 years.